Job Description

Job Description: Chief Marketing Officer (CMO)

Company: Reed’s Inc.

Location: Norwalk, Connecticut. Open to remote

Job Type: Full-time

Reports to: Chief Executive Officer

Company: Reed’s Inc.® is an innovative and category-leading company that delivers premium, naturally bold™ better-for-you beverages under the Reed’s®, Virgil’s®, and Flying Cauldron™ brand names. Established in 1989, Reed’s Inc.® products are available in over 45,000 retail locations across the U.S., with expanding global reach.

Job Summary

We are seeking a visionary, data-driven Chief Marketing Officer (CMO) to lead and elevate Reed’s Inc.’s global brand and marketing strategy in alignment with our aggressive growth goals. As a key member of the executive leadership team, the CMO will be responsible for defining and executing a holistic marketing vision across digital, brand, retail, product innovation, and consumer engagement.

This role requires an exceptional leader who can translate brand equity into market leadership, drive top-line growth through innovative demand generation strategies, and champion customer-centric thinking across the organization. The CMO will work closely with the CEO, Sales, Product Development, Operations and Finance teams to ensure marketing is a powerful lever for long-term enterprise value creation.

Key Responsibilities:

• Develop and implement a comprehensive, insight-driven global marketing strategy to elevate brand equity, expand market share, and accelerate revenue growth.
• Lead integrated marketing initiatives across digital, PR, experiential, retail/trade, and e-commerce.
• Direct brand positioning, product innovation strategies, and portfolio architecture.
• Build and manage a world-class marketing team with a high-performance culture.
• Use data analytics and market research to optimize pricing, promotional efficiency, and customer segmentation.
• Oversee all external brand communications to ensure consistency, creativity, and resonance.
• Lead customer acquisition and retention strategies across various channels.
• Develop long-term partnerships with agencies, retailers, and influencers to amplify brand reach.
• Serve as a spokesperson and brand ambassador in key strategic and investor settings.
• Set and manage the marketing budget and forecast with accountability for ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree strongly preferred.
• Minimum 15 years of progressive marketing leadership experience, including at least 5 years in a C-level or senior executive marketing role in a CPG or beverage company.
• Demonstrated success in leading omnichannel brand growth and repositioning initiatives.
• Strong command of consumer behavior, brand strategy, digital marketing, and data analytics.
• Experience managing marketing in a public company or investor-facing environment preferred.
• Proven leadership in building, mentoring, and scaling high-performing marketing organizations.
• Expertise in go-to-market strategy, performance marketing, and new product launches.
• Excellent communication, presentation, and stakeholder engagement skills.
• Passion for innovation, agility, and operational excellence in a fast-paced entrepreneurial culture.

Reed’s Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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